Remember when YouTube wasn’t a circus of neon thumbnails and people screaming at you about their “life-changing” water bottle? Yeah. That’s where Alix Coburn comes in. Back in the golden era of I Covet Thee, she gave us calm, cozy vlogs that felt more like a chat with a friend than content engineered for the algorithm.
The Cozy Queen of Comfort Content
Alix had a gift: she could sit down, casually talk about a foundation, and suddenly you’d be convinced it was the missing puzzle piece of your existence. Her vlogs? Pure serotonin. They were slow, gentle, and cozy—like the YouTube equivalent of a weighted blanket and a cup of chamomile tea.
And let’s be honest: I bought more blushes because of Alix than I will ever reasonably finish. Same goes for skincare serums. Did they fix my personality flaws? No. Did they make me glow while I spiraled about said flaws? Absolutely.
She May Be Gone, But the Comfort Lives On
Yes, she doesn’t post anymore. But that’s the beauty of Alix Coburn: she left us with a timeless back catalog. Background noise while you fold laundry? Check. Cozy vibes when you need to feel like life is under control? Double check. It’s comfort content on tap.
Alix, if by some miracle you stumble across this, thank you for giving us a corner of YouTube that still feels like home. And also: I forgive you for single-handedly turning my blush drawer into a chaotic shrine. No regrets.
