Let’s be real: Estée Lauder has been around so long she’s practically a fossil in gold packaging. But somehow, this brand is still everywhere. It’s the makeup counter your grandma swore by, your mom trusted implicitly, and your Gen Z cousin is suddenly rediscovering through TikTok like she just unearthed buried treasure. So buckle up, buttercup. We’re diving into the glitz, the grind, the scandals, and the serums that refuse to quit. 💋 Origins: When Josephine from Queens said, “I will sell moisturizer like it’s Chanel No. 5” Estée Lauder started with a woman named Josephine Esther Mentzer. She was a
Tag: beauty brands
Brands: What the Hell Is Avène, and Why Is It in Every French Pharmacy Like a Skincare Deity?
Let’s set the scene: you’re in Paris. Your luggage is lost, your skin is breaking out from plane air and emotional trauma, and your Google Translate app is hanging on by a thread. You stumble into a French pharmacy hoping to find something to salvage your face—and there it is. Shelf after shelf of white-and-orange packaging. Nothing flashy. No cutesy names. No marketing copy trying to gaslight you into glowing. Just one name, repeated like a prayer: Avène. So… what is Avène? Is it a brand? A spring? A lifestyle? Why does every French person trust it like it paid their rent during